{"id":1379,"date":"2018-07-09T00:00:00","date_gmt":"2018-07-09T00:00:00","guid":{"rendered":"https:\/\/cskbs.com\/van-hoa-doanh-nghiep-yeu-to-quyet-dinh-su-phat-trien-cua-doanh-nghiep.html"},"modified":"2023-05-04T01:12:55","modified_gmt":"2023-05-03T18:12:55","slug":"van-hoa-doanh-nghiep-yeu-to-quyet-dinh-su-phat-trien-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/cskbs.com\/van-hoa-doanh-nghiep-yeu-to-quyet-dinh-su-phat-trien-cua-doanh-nghiep","title":{"rendered":"V\u0103n h\u00f3a doanh nghi\u1ec7p – Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"
\n<!–<\/i>59
\n<\/i>19–><\/div>\n
T\u00e1c gi\u1ea3: ThS.\u00a0Ph\u1ea1m Ti\u1ebfn \u0110\u1ea1t – Gi\u1ea3ng vi\u00ean khoa Qu\u1ea3n tr\u1ecb – Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Th\u00e0nh \u0110\u00f4<\/p>\n
– B\u00e0i vi\u1ebft \u0111\u0103ng tr\u00ean T\u1ea1p ch\u00ed th\u1ecb tr\u01b0\u1eddng th\u00e1ng 8\/2016 – trang 35<\/p>\n
T\u1ea0I SAO L\u00c0 V\u0102N H\u00d3A DOANH NGHI\u1ec6P (VHDN)?<\/strong><\/p>\n
Trong giai \u0111o\u1ea1n hi\u1ec7n nay, kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p \u1edf Vi\u1ec7t Nam, theo s\u1ed1 li\u1ec7u c\u1ee7a T\u1ed5ng c\u1ee5c th\u1ed1ng k\u00ea s\u1ed1 l\u01b0\u1ee3ng c\u00e1c doanh nghi\u1ec7p t\u1ea1m d\u1eebng ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1 s\u1ea3n c\u00f3 xu h\u01b0\u1edbng t\u0103ng l\u00ean trong c\u00e1c n\u0103m g\u1ea7n \u0111\u00e2y: n\u0103m 2015 con s\u1ed1 n\u00e0y l\u00e0 80.858 doanh nghi\u1ec7p so v\u1edbi n\u0103m 2014 l\u00e0 67.823 doanh nghi\u1ec7p ngh\u0129a l\u00e0 t\u0103ng 13.035 doanh nghi\u1ec7p t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 19,2%; c\u00f2n so v\u1edbi n\u0103m 2013 th\u00ec s\u1ed1 doanh nghi\u1ec7p ph\u00e1 s\u1ea3n v\u00e0 ng\u1eebng ho\u1ea1t \u0111\u1ed9ng l\u00e0 60.737 doanh nghi\u1ec7p nh\u01b0 v\u1eady n\u0103m 2015 \u0111\u00e3 t\u0103ng 20.121 doanh nghi\u1ec7p t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi m\u1ee9c t\u0103ng 33,1%. \u0110\u00e2y qu\u1ea3 l\u00e0 nh\u1eefng con s\u1ed1 \u0111\u00e1ng b\u00e1o \u0111\u1ed9ng cho n\u1ec1n kinh t\u1ebf.<\/p>\n
Nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ef1c tr\u00ean th\u00ec c\u00f3 nhi\u1ec1u, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 do t\u00e1c \u0111\u1ed9ng c\u1ee7a kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf th\u1ebf gi\u1edbi, ch\u00ednh s\u00e1ch v\u0129 m\u00f4 c\u1ee7a Ch\u00ednh ph\u1ee7 ch\u01b0a h\u1ed7 tr\u1ee3 nhi\u1ec1u cho c\u00e1c doanh nghi\u1ec7p, kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p k\u00e9m nh\u1ea5t l\u00e0 trong th\u1eddi k\u1ef3 h\u1ed9i nh\u1eadp. Tuy nhi\u00ean, l\u00fd do chung d\u1eabn \u0111\u1ebfn th\u1ef1c tr\u1ea1ng tr\u00ean \u1edf c\u00e1c doanh nghi\u1ec7p tr\u00ean l\u00e0 thi\u1ebfu \u0111i \u201cch\u1ea5t k\u1ebft d\u00ednh\u201d, \u1edf c\u1ea3 c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba. V\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn, v\u1edbi nhi\u1ec1u m\u1ea3ng ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau, nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau n\u00ean thi\u1ebfu ch\u1ea5t k\u1ebft d\u00ednh s\u1ebd l\u00e0m cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p d\u1eddi d\u1ea1c, kh\u00f4ng th\u1ed1ng nh\u1ea5t, kh\u00f4ng h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau chung, khi kh\u00f3 kh\u0103n th\u00ec kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 l\u1eabn nhau do v\u1eady ho\u1ea1t \u0111\u1ed9ng thi\u1ebfu hi\u1ec7u qu\u1ea3. C\u00f2n v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, thi\u1ebfu ch\u1ea5t k\u1ebft d\u00ednh, doanh nghi\u1ec7p r\u1ea5t d\u1ec5 \u0111\u1ec3 ch\u1ea3y m\u00e1u ch\u1ea5t x\u00e1m, nh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u00f3 tr\u00ecnh \u0111\u1ed9, tay ngh\u1ec1 cao s\u1ebd s\u1edbm t\u00ecm m\u1ed9t b\u1ebfn \u0111\u1ed9 m\u1edbi v\u1edbi m\u1ee9c thu nh\u1eadp v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n. \u201cCh\u1ea5t k\u1ebft d\u00ednh\u201d \u1edf \u0111\u00e2y theo nhi\u1ec1u chuy\u00ean gia \u0111\u00f3 ch\u00ednh l\u00e0 \u201cv\u0103n h\u00f3a doanh nghi\u1ec7p\u201d \u2013 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u01b0ng l\u1ea1i chi\u1ebfm vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n
\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 lao \u0111\u1ed9ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng, l\u00f2ng nhi\u1ec7t t\u00ecnh v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi doanh nghi\u1ec7p, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n th\u1ecfa m\u00e3n c\u00e1c nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng: thu nh\u1eadp cao, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7n \u0111\u1ea1i, m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng Vi\u1ec7t Nam \u2013 v\u1ed1n lu\u00f4n coi tr\u1ecdng ch\u1eef T\u00ecnh th\u00ec m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c gi\u1ed1ng nh\u01b0 m\u1ed9t gia \u0111\u00ecnh s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n h\u1ecd. Trong khi c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 thu nh\u1eadp, m\u00f4i tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i l\u00e0 y\u1ebfu \u0111i\u1ec3m c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam th\u00ec \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc ri\u00eang v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i. \u0110\u00f3 l\u00e0 y\u1ebfu t\u1ed1 mang \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd cho c\u00e1c c\u00f4ng ty nh\u01b0: FPT, Misa, BKAV\u2026hay \u1edf c\u1ea3 l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c nh\u01b0 tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Th\u00e0nh \u0110\u00f4. \u1ede nh\u1eefng doanh nghi\u1ec7p n\u00e0y, c\u00f3 m\u1ed9t \u0111i\u1ec3m chung l\u00e0 h\u1ecd c\u00f3 b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a m\u00ecnh v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng lu\u00f4n g\u1eafn b\u00f3, n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh v\u00ec m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n chung.<\/p>\n
\u00a0V\u0102N H\u00d3A DOANH NGHI\u1ec6P L\u00c0 G\u00cc?<\/strong><\/p>\n
Theo Edgar Schein: VHDN l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng quan ni\u1ec7m chung m\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p h\u1ecdc \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 v\u00e0 \u1ee9ng x\u1eed v\u1edbi m\u00f4i tr\u01b0\u1eddng xung quanh. C\u00f2n theo PGS. TS D\u01b0\u01a1ng Th\u1ecb Li\u1ec5u \u00a0– tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n th\u00ec VHDN l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng nh\u00e2n t\u1ed1 v\u0103n h\u00f3a (v\u1eadt th\u1ec3, phi v\u1eadt th\u1ec3) \u0111\u01b0\u1ee3c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn, t\u1ea1o ra, s\u1eed d\u1ee5ng v\u00e0 bi\u1ec3u hi\u1ec7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1o n\u00ean b\u1ea3n s\u1eafc kinh doanh ri\u00eang c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. Nh\u00ecn t\u1eeb b\u00ean ngo\u00e0i th\u00ec VHDN l\u00e0 n\u00e9t \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3, ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi doanh nghi\u1ec7p kh\u00e1c v\u1ec1 c\u1ea3 y\u1ebfu t\u1ed1 v\u1eadt th\u1ec3 (m\u1ed9t m\u1eabu \u0111\u1ed3ng ph\u1ee5c c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean; m\u1ed9t ki\u1ec3u thi\u1ebft k\u1ebf ph\u00f2ng l\u00e0m vi\u1ec7c cho m\u1ecdi ng\u01b0\u1eddi hay th\u1eadm ch\u00ed l\u00e0 m\u1ed9t ki\u1ec3u d\u00e2y \u0111eo th\u1ebb\u2026) v\u00e0 phi v\u1eadt th\u1ec3 (c\u00e1ch ch\u00e0o \u0111\u00f3n kh\u00e1ch; s\u1ef1 nhi\u1ec7t t\u00ecnh, h\u00f2a h\u1ee9ng khi trao \u0111\u1ed5i kinh nghi\u1ec7m v\u00e0 gi\u00fap \u0111\u1ee1 l\u1eabn nhau gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean, s\u1ef1 n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c c\u1ee7a to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean\u2026). Nh\u00ecn t\u1eeb b\u00ean trong th\u00ec VHDN l\u00e0 nh\u1eefng chu\u1ea9n m\u1ef1c m\u00e0 t\u1ea5t c\u1ea3 th\u00e0nh vi\u00ean \u0111\u1ec1u tu\u00e2n th\u1ee7 hay b\u1ecb chi ph\u1ed1i, t\u1eeb chu\u1ea9n m\u1ef1c v\u1ec1 trang ph\u1ee5c, giao ti\u1ebfp \u0111\u1ebfn l\u00e0m vi\u1ec7c v\u00e0 ph\u1ea5n \u0111\u1ea5u cho m\u1ee5c ti\u00eau d\u00e0i h\u01a1n.<\/p>\n
D\u00f9 hi\u1ec3u theo c\u00e1ch n\u00e0o th\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p c\u0169ng c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng nh\u1ea5t \u0111\u1ecbnh. Tr\u01b0\u1edbc h\u1ebft, VHDN l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f9ng l\u00e0m trong m\u1ed9t doanh nghi\u1ec7p v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. N\u00f3 x\u00e1c l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi l\u00e0m trong doanh nghi\u1ec7p chia s\u1ebb, ch\u1ea5p nh\u1eadn, \u0111\u1ec1 cao v\u00e0 \u1ee9ng x\u1eed theo c\u00e1c gi\u00e1 tr\u1ecb \u0111\u00f3. \u0110\u1ed3ng th\u1eddi VHDN c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 truy\u1ec1n th\u1ed1ng c\u1ee7a ri\u00eang m\u1ed7i doanh nghi\u1ec7p.<\/p>\n
VHDN bao g\u1ed3m 3 c\u1ea5p \u0111\u1ed9:<\/p>\n
Th\u1ee9 nh\u1ea5t,<\/em>\u00a0c\u00e1c qu\u00e1 tr\u00ecnh v\u00e0 y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh c\u1ee7a doanh nghi\u1ec7p n\u00f3 bao g\u1ed3m: ki\u1ebfn tr\u00fac n\u1ed9i ngo\u1ea1i th\u1ea5t; c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c; c\u00e1c l\u1ec5 h\u1ed9i, l\u1ec5 nghi; logo; m\u1eabu m\u00e3 s\u1ea3n ph\u1ea9m\u2026\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean m\u00e0 ta c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c v\u1ec1 VHDN, n\u00f3 gi\u00fap chuy\u1ec3n t\u1ea3i m\u1ed9t ph\u1ea7n v\u1ec1 v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. V\u00e0o Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Th\u00e0nh \u0110\u00f4, v\u1edbi c\u1ea3nh quan \u0111\u1eb9p, ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u01b0 ph\u1ea1m; c\u00e1c t\u00f2a nh\u00e0 hi\u1ec7u b\u1ed9, gi\u1ea3ng \u0111\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf h\u1ee3p l\u00fd; h\u1ec7 th\u1ed1ng c\u00e1c ph\u00f2ng h\u1ecdc \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u00fang ti\u00eau chu\u1ea9n; th\u01b0 vi\u1ec7n v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c lo\u1ea1i gi\u00e1o tr\u00ecnh, t\u00e0i li\u1ec7u ngo\u00e0i ra c\u00e1c ph\u00f2ng th\u1ef1c h\u00e0nh v\u1edbi c\u00e1c thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i\u2026l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ec1 ph\u01b0\u01a1ng ch\u00e2m h\u01b0\u1edbng t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 tr\u01b0\u1eddng. Tuy nhi\u00ean, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea3n ch\u1ea5t v\u00e0 c\u0169ng l\u00e0 th\u00e0nh ph\u1ea7n d\u1ec5 thay \u0111\u1ed5i nh\u1ea5t, n\u00f3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng tr\u00f4i.<\/p>\n
Th\u1ee9 hai,<\/em>\u00a0nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau v\u00e0 tri\u1ebft l\u00fd kinh doanh c\u1ee7a doanh nghi\u1ec7p, n\u00f3 c\u0169ng bao g\u1ed3m nh\u1eefng quy t\u1eafc trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Y\u1ebfu t\u1ed1 n\u00e0y do c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb t\u1ea1o ra v\u00e0 ph\u1ed5 bi\u1ebfn n\u00f3 \u0111\u1ebfn t\u1eebng nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p. Khi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c, \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn, thu\u1ea5n nhu\u1ea7n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean th\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p s\u1ebd nh\u1ecbp nh\u00e0ng, \u0103n kh\u1edbp v\u00e0 hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u \u1edf nh\u00e0 qu\u1ea3n tr\u1ecb v\u1edbi k\u1ef9 n\u0103ng \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean. T\u1ea1i C\u00f4ng ty c\u1ed5 ph\u1ea7n Misa, c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y khi m\u1ecdi th\u00e0nh vi\u00ean trong c\u00f4ng ty, t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea5p cao \u0111\u1ebfn c\u00e1c nh\u00e2n vi\u00ean \u0111\u1ec1u lu\u00f4n c\u00f3 chung m\u1ee5c ti\u00eau l\u00e0 t\u1eadn t\u00ecnh trong c\u00e1ch ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng; vui v\u1ebb, c\u1edfi m\u1edf v\u1edbi \u0111\u1ed3ng nghi\u1ec7p v\u00e0 t\u00f4n tr\u1ecdng c\u1ea5p tr\u00ean, b\u1ea1n h\u00e0ng.<\/p>\n
Th\u1ee9 ba,<\/em>\u00a0nh\u1eefng quan ni\u1ec7m chung, \u0111\u00f3 ch\u00ednh l\u00e0 ni\u1ec1m tin; nh\u1eadn th\u1ee9c; suy ngh\u0129, t\u00ecnh c\u1ea3m mang t\u00ednh v\u00f4 th\u1ee9c v\u00e0 d\u01b0\u1eddng nh\u01b0 n\u00f3 m\u1eb7c nhi\u00ean \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn trong doanh nghi\u1ec7p. Y\u1ebfu t\u1ed1 n\u00e0y quy\u1ebft \u0111\u1ecbnh r\u1ea5t nhi\u1ec1u \u0111\u1ebfn c\u00e1ch l\u00e0m vi\u1ec7c, \u1ee9ng x\u1eed c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p. N\u00f3 th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 b\u1ea3n th\u00e2n ng\u01b0\u1eddi lao \u0111\u1ed9ng (v\u0103n h\u00f3a c\u1ee7a b\u1ea3n th\u00e2n) nh\u01b0ng c\u0169ng \u0111\u1ed3ng th\u1eddi \u0111\u1ebfn t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb, tri\u1ebft l\u00fd m\u00e0 doanh nghi\u1ec7p \u0111\u00f3 \u0111ang chia s\u1ebb, khi nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e3 \u201cth\u1ea5m v\u00e0o m\u00e1u th\u1ecbt\u201d c\u1ee7a h\u1ecd th\u00ec \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u201cv\u00f4 th\u1ee9c\u201d v\u00e0 h\u00e0nh \u0111\u1ed9ng gi\u1ed1ng nhau. Nh\u01b0 \u1edf Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Th\u00e0nh \u0110\u00f4, b\u1ea5t k\u1ec3 l\u00e0 gi\u1ea3ng vi\u00ean hay c\u00e1c c\u00e1n b\u1ed9 l\u00e0m c\u00f4ng vi\u1ec7c h\u00e0nh ch\u00ednh, khi g\u1eb7p y\u00eau c\u1ea7u c\u1ea7n gi\u00fap \u0111\u1ee1 t\u1eeb ph\u00eda sinh vi\u00ean hay c\u00e1c v\u1ecb kh\u00e1ch c\u1ee7a tr\u01b0\u1eddng, h\u1ecd \u0111\u1ec1u kh\u00f4ng ng\u1ea7n ng\u1ea1i v\u00e0 r\u1ea5t nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00fap \u0111\u1ee1 h\u1ebft s\u1ee9c nhi\u1ec7t t\u00ecnh nh\u01b0 \u0111\u00f3 ch\u00ednh l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh v\u1eady. S\u1ef1 gi\u00fap \u0111\u1ee1 nhi\u1ec7t t\u00ecnh \u0111\u00f3 m\u1ed9t ph\u1ea7n \u0111\u1ebfn s\u1ef1 th\u00e2n thi\u1ec7n, nhi\u1ec7t t\u00ecnh l\u00e0 b\u1ea3n ch\u1ea5t v\u1ed1n c\u00f3 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t (v\u0103n h\u00f3a d\u00e2n t\u1ed9c) nh\u01b0ng xa h\u01a1n l\u00e0 \u0111\u1ebfn t\u1eeb tinh th\u1ea7n h\u1ebft l\u00f2ng v\u00ec sinh vi\u00ean \u2013 tri\u1ebft l\u00fd m\u00e0 nh\u00e0 tr\u01b0\u1eddng \u0111\u00e3 v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t huy trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n
C\u1ea3 ba c\u1ea5p \u0111\u1ed9 tr\u00ean c\u1ee7a VHDN lu\u00f4n h\u00f2a quy\u1ec7n v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi nhau c\u00f9ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c th\u1ec3 hi\u1ec7n \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n
Y\u1ebeU T\u1ed0 QUY\u1ebeT \u0110\u1ecaNH CHO S\u1ef0 PH\u00c1T TRI\u1ec2N C\u1ee6A DOANH NGHI\u1ec6P:<\/strong><\/p>\n
VHDN l\u00e0 y\u1ebfu t\u1ed1 do doanh nghi\u1ec7p t\u1ea1o ra v\u00e0 ch\u00ednh y\u1ebfu t\u1ed1 n\u00e0y quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p \u1edf Vi\u1ec7t Nam.<\/p>\n
Th\u1ee9 nh\u1ea5t,<\/em>\u00a0VHDN t\u1ea1o n\u00ean n\u00e9t \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a doanh nghi\u1ec7p: m\u1ed7i doanh nghi\u1ec7p c\u00f3 m\u1ed9t \u0111\u1eb7c tr\u01b0ng ri\u00eang v\u00e0 ch\u00ednh v\u0103n h\u00f3a doanh nghi\u1ec7p t\u1ea1o n\u00ean n\u00e9t kh\u00e1c bi\u1ec7t \u0111\u00f3. C\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, c\u00e1c t\u1eadp t\u1ee5c, l\u1ec5 nghi, th\u00f3i quen hay c\u00e1ch h\u1ecdp h\u00e0nh, \u0111\u00e0o t\u1ea1o, th\u1eadm ch\u00ed \u0111\u1ebfn c\u1ea3 \u0111\u1ed3ng ph\u1ee5c, giao ti\u1ebfp\u2026\u0111\u00e3 t\u1ea1o n\u00ean phong c\u00e1ch ri\u00eang bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p, ph\u00e2n bi\u1ec7t doanh nghi\u1ec7p n\u00e0y v\u1edbi doanh nghi\u1ec7p kh\u00e1c. R\u00f5 r\u00e0ng vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, gi\u1eefa h\u00e0ng ng\u00e0n, h\u00e0ng v\u1ea1n doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec c\u00f3 m\u1ed9t \u0111\u1eb7c tr\u01b0ng ri\u00eang s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt, d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 c\u00f3 m\u1ed9t \u0111\u1ecbnh v\u1ecb t\u1ed1t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c. Kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p theo \u0111\u00f3 c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh.<\/p>\n
Th\u1ee9 hai,<\/em>\u00a0kh\u00edch l\u1ec7 s\u1ef1 \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o: \u1edf nh\u1eefng doanh nghi\u1ec7p c\u00f3 m\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a l\u00e0m vi\u1ec7c t\u1ed1t, m\u1ecdi nh\u00e2n vi\u00ean lu\u00f4n lu\u00f4n \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch \u0111\u01b0a ra s\u00e1ng ki\u1ebfn, \u00fd t\u01b0\u1edfng\u2026Nh\u00e2n vi\u00ean tr\u1edf n\u00ean n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o h\u01a1n v\u00e0 c\u0169ng g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p h\u01a1n. X\u00e9t v\u1ec1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c, n\u1ec1n v\u0103n h\u00f3a y\u1ebfu k\u00e9m s\u1ebd g\u00e2y ra nh\u1eefng thi\u1ec7t h\u1ea1i cho doanh nghi\u1ec7p. Ch\u1eb3ng h\u1ea1n trong m\u1ed9t doanh nghi\u1ec7p, c\u01a1 ch\u1ebf qu\u1ea3n l\u00fd c\u1ee9ng nh\u1eafc, \u0111\u1ed9c \u0111o\u00e1n s\u1ebd l\u00e0m nh\u00e2n vi\u00ean s\u1ee3 h\u00e3i, th\u1ee5 \u0111\u1ed9ng v\u00e0 th\u1edd \u01a1 ho\u1eb7c ch\u1ed1ng \u0111\u1ed1i l\u1ea1i l\u00e3nh \u0111\u1ea1o. Nh\u00e2n vi\u00ean s\u1ebd b\u1ecf doanh nghi\u1ec7p \u0111i b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/p>\n
Th\u1ee9 ba,<\/em>\u00a0gi\u1ea3m b\u1edbt c\u00e1c xung \u0111\u1ed9t trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p: m\u1ed9t v\u0103n h\u00f3a t\u1ed1t gi\u00fap c\u00e1c th\u00e0nh vi\u00ean chia s\u1ebb c\u00e1c gi\u00e1 tr\u1ecb l\u1ee3i \u00edch gi\u1ed1ng nhau, h\u1ecd h\u1ee3p t\u00e1c tr\u00ean tinh th\u1ea7n \u0111o\u00e0n k\u1ebft, nh\u1ea5t tr\u00ed v\u00e0 l\u00e0m vi\u1ec7c trong s\u1ef1 t\u01b0\u01a1ng tr\u1ee3 l\u1eabn nhau. Khi x\u1ea3y ra nh\u01b0ng m\u00e2u thu\u1eabn, h\u1ecd d\u1ec5 d\u00e0ng x\u1eed l\u00fd theo c\u00e1ch ph\u00f9 h\u1ee3p v\u00e0 \u00f4n h\u00f2a nh\u1ea5t. Gi\u1ea3m \u0111\u01b0\u1ee3c xung \u0111\u1ed9t, tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng cao, t\u1eadp trung \u0111\u01b0\u1ee3c th\u1eddi gian, ngu\u1ed3n l\u1ef1c cho doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau chung v\u1edbi hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n
Th\u1ee9 th\u01b0,<\/em>\u00a0t\u1ea1o \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c cho nh\u00e2n vi\u00ean: nh\u00e2n vi\u00ean ch\u1ec9 th\u1ea5y \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng vi\u1ec7c trong m\u1ed9t n\u1ec1n v\u0103n h\u00f3a t\u00edch c\u1ef1c v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c n\u1ed7 l\u1ef1c th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng t\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p gi\u1eefa l\u00e3nh \u0111\u1ea1o v\u1edbi nh\u00e2n vi\u00ean v\u00e0 gi\u1eefa nh\u00e2n vi\u00ean v\u1edbi nhau. Trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nh\u01b0 v\u1eady, c\u00e1c c\u00e1 nh\u00e2n \u0111\u1ec1u c\u1ea3m th\u1ea5y n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh\u00a0 v\u00e0o n\u1ed7 l\u1ef1c chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
Th\u1ee9 n\u0103m,<\/em>\u00a0quy t\u1ee5 \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a to\u00e0n doanh nghi\u1ec7p: c\u00f3 VHDN t\u1ed1t gi\u00fap doanh nghi\u1ec7p thu h\u00fat v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c nh\u00e2n t\u00e0i, c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi doanh nghi\u1ec7p. Th\u1eadt sai l\u1ea7m khi cho r\u1eb1ng tr\u1ea3 l\u01b0\u01a1ng cao s\u1ebd gi\u1eef \u0111\u01b0\u1ee3c nh\u00e2n t\u00e0i. Nh\u00e2n vi\u00ean ch\u1ec9 trung th\u00e0nh, g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p khi doanh nghi\u1ec7p c\u00f3 m\u00f4i tr\u01b0\u1eddng l\u00e0m t\u1ed1t, khuy\u1ebfn kh\u00edch h\u1ecd ph\u00e1t tri\u1ec3n. Vi\u1ec7c thu h\u00fat, gi\u1eef ch\u00e2n ng\u01b0\u1eddi t\u00e0i l\u00e0 ti\u1ec1n \u0111\u1ec1 quan tr\u1ecdng \u0111\u1ec3 con t\u00e0u doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i \u0111\u1ebfn b\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n
X\u00c2Y D\u1ef0NG VHDN \u1ede VI\u1ec6T NAM?<\/strong><\/p>\nV\u0103n h\u00f3a doanh nghi\u1ec7p - Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p - \u0110\u1ea1i h\u1ecdc Th\u00e0nh \u0110\u00f4<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\t\n\t\n\t\n
\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c VHDN t\u1ed1t, ph\u00e1t huy nh\u1eefng l\u1ee3i th\u1ebf m\u00e0 n\u00f3 mang l\u1ea1i, ch\u00fang ta c\u1ea7n hi\u1ec3u v\u00e0 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn VHDN \u1edf Vi\u1ec7t Nam.<\/p>\n
Tr\u01b0\u1edbc ti\u00ean l\u00e0 v\u0103n h\u00f3a d\u00e2n t\u1ed9c, \u0111\u00e2y l\u00e0 nh\u00e2n t\u1ed1 \u0111\u00e3 \u0103n s\u00e2u, b\u00e1m d\u1ec5 trong t\u00e2m h\u1ed3n v\u00e0 ki\u1ec3m so\u00e1t c\u00e1ch ngh\u0129, c\u00e1ch l\u00e0m c\u1ee7a con ng\u01b0\u1eddi. Ng\u01b0\u1eddi lao \u0111\u1ed9ng s\u1ed1ng trong m\u1ed9t n\u1ec1n v\u0103n h\u00f3a d\u00e2n t\u1ed9c nh\u1ea5t \u0111\u1ecbnh, ch\u1ecbu s\u1ef1 t\u00e1c \u0111\u1ed9ng v\u00e0 chi ph\u1ed1i c\u1ee7a c\u00e1c gi\u00e1 tr\u1ecb thu\u1ed9c n\u1ec1n v\u0103n h\u00f3a \u0111\u00f3 n\u00ean khi h\u1ecd v\u00e0o l\u00e0m vi\u1ec7c trong m\u1ed9t doanh nghi\u1ec7p th\u00ec nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 c\u0169ng \u0111\u01b0\u1ee3c h\u1ecd th\u1ec3 hi\u1ec7n r\u00f5 trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. Ng\u01b0\u1eddi Vi\u1ec7t Nam v\u1edbi c\u00e1c \u0111\u1eb7c tr\u01b0ng ti\u00eau bi\u1ec3u nh\u01b0: tr\u1ecdng t\u00ecnh, \u00fd th\u1ee9c th\u1ec3 di\u1ec7n cao, coi tr\u1ecdng n\u1ec1n n\u1ebfp v\u00e0 th\u1ee9 b\u1eadc, c\u00f3 t\u01b0 t\u01b0\u1edfng s\u00f9ng b\u00e1i th\u1ebf l\u1ef1c t\u1ef1 nhi\u00ean\u2026nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ecd th\u1ec3 hi\u1ec7n trong doanh nghi\u1ec7p m\u00e0 m\u00ecnh l\u00e0m vi\u1ec7c nh\u01b0: x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 \u0111\u1ed3ng nghi\u1ec7p vui v\u1ebb, \u0111o\u00e0n k\u1ebft, g\u1eafn b\u00f3; lu\u00f4n c\u00f3 \u00fd ch\u00ed v\u01b0\u01a1n l\u00ean trong c\u00f4ng vi\u1ec7c \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u00ecnh v\u1edbi gia \u0111\u00ecnh v\u00e0 x\u00e3 h\u1ed9i; th\u00e1i \u0111\u1ed9 c\u01b0 x\u1eed \u0111\u00fang m\u1ef1c, t\u00f4n tr\u1ecdng con ng\u01b0\u1eddi; nh\u1edb v\u1ec1 t\u1ed5 ti\u00ean, c\u1ed9i ngu\u1ed3n\u2026\u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 mang l\u1ea1i nh\u1eefng l\u1ee3i th\u1ebf cho doanh nghi\u1ec7p. Tuy nhi\u00ean, nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y c\u0169ng k\u00e8m theo \u0111\u00f3 l\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf nh\u01b0 mang chuy\u1ec7n c\u00e1 nh\u00e2n v\u00e0o trong c\u00f4ng vi\u1ec7c qu\u00e1 nhi\u1ec1u; thi\u1ebfu t\u00ednh trung th\u1ef1c v\u00e0 c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh, n\u00f3i kh\u00f4ng \u0111i \u0111\u00f4i v\u1edbi l\u00e0m; thi\u1ebfu s\u1ef1 \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ee9c s\u00e1ng t\u1ea1o c\u00e1 nh\u00e2n; c\u00f3 t\u01b0 t\u01b0\u1edfng m\u00ea t\u00edn, d\u1ecb \u0111oan\u2026Nh\u00e0 qu\u1ea3n tr\u1ecb n\u1ebfu n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m n\u00e0y s\u1ebd ph\u00e1t huy \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m l\u1ee3i th\u1ebf v\u00e0 ki\u1ec3m so\u00e1t d\u01b0\u1ee3c nh\u1eefng h\u1ea1n ch\u1ebf do v\u0103n h\u00f3a d\u00e2n t\u1ed9c mang l\u1ea1i.<\/p>\n
Ti\u1ebfp \u0111\u1ebfn l\u00e0 vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o, tr\u01b0\u1edbc h\u1ebft l\u00e3nh \u0111\u1ea1o ph\u1ea3i l\u00e0 t\u1ea5m g\u01b0\u01a1ng v\u1ec1\u00a0v\u0103n h\u00f3a doanh nghi\u1ec7p. L\u00e3nh \u0111\u1ea1o l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t n\u1ec1n m\u00f3ng x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u00e0 c\u0169ng l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m cu\u1ed1i c\u00f9ng, quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. V\u00ec v\u1eady, h\u1ecd ph\u1ea3i l\u00e0 t\u1ea5m g\u01b0\u01a1ng x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p. H\u1ecd ph\u1ea3i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, v\u00e0 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u0111i \u0111\u1ea7u trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra, \u0111\u1ec3 l\u00e0m \u0111\u1ed9ng l\u1ef1c g\u1eafn k\u1ebft c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty.<\/p>\n
Th\u1ee9 ba l\u00e0 vai tr\u00f2 c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p, v\u0103n h\u00f3a doanh nghi\u1ec7p ph\u1ea3i do t\u1eadp th\u1ec3 doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng n\u00ean, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o \u0111\u00f3ng vai tr\u00f2 \u0111\u1ea7u t\u00e0u trong x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, nh\u01b0ng qu\u00e1 tr\u00ecnh n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi s\u1ef1 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c c\u1ee7a m\u1ecdi th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p. \u0110\u1ec3 thu h\u00fat nh\u00e2n vi\u00ean quan t\u00e2m t\u1edbi v\u0103n h\u00f3a, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf c\u00e1c l\u1edbp hu\u1ea5n luy\u1ec7n v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean m\u1edbi, hay th\u01b0\u1eddng xuy\u00ean tr\u01b0ng c\u1ea7u d\u00e2n \u00fd v\u1ec1 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
Khi x\u00e2y d\u1ef1ng VHDN c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a n\u00f3 v\u1edbi y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p.<\/p>\n
V\u0103n h\u00f3a doanh nghi\u1ec7p ph\u1ea3i h\u01b0\u1edbng v\u1ec1 con ng\u01b0\u1eddi: \u0110\u1ec3 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec1 ra m\u1ed9t m\u00f4 h\u00ecnh v\u0103n h\u00f3a ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng. C\u1ea7n x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c m\u00e0 \u1edf \u0111\u00f3 m\u1ecdi c\u00e1 nh\u00e2n \u0111\u1ec1u ph\u00e1t huy h\u1ebft kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n
V\u0103n h\u00f3a doanh nghi\u1ec7p ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3 m\u00f4i tr\u01b0\u1eddng b\u00ean trong l\u1eabn b\u00ean ngo\u00e0i doanh nghi\u1ec7p: V\u0103n h\u00f3a doanh nghi\u1ec7p ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng doanh nghi\u1ec7p, d\u1ef1a tr\u00ean \u0111i\u1ec3m m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p. V\u0103n h\u00f3a doanh nghi\u1ec7p c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh, v\u0103n h\u00f3a d\u00e2n t\u1ed9c.<\/p>\n
Nh\u01b0 v\u1eady, v\u1edbi nh\u1eefng l\u1ee3i th\u1ebf do VHDN t\u1ea1o ra, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc cho doanh nghi\u1ec7p m\u00ecnh v\u00e0 n\u1ed7 l\u1ef1c trong vi\u1ec7c chuy\u1ec3n t\u1ea3i n\u00f3 \u0111\u1ebfn t\u1eebng c\u00e1 nh\u00e2n, coi \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua c\u00e1c kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u01b0a con thuy\u1ec1n doanh nghi\u1ec7p \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
09\/07\/2018 <!–59 19–> T\u00e1c gi\u1ea3: ThS.\u00a0Ph\u1ea1m Ti\u1ebfn \u0110\u1ea1t – Gi\u1ea3ng vi\u00ean khoa Qu\u1ea3n tr\u1ecb – Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Th\u00e0nh \u0110\u00f4 – B\u00e0i vi\u1ebft \u0111\u0103ng tr\u00ean T\u1ea1p ch\u00ed th\u1ecb tr\u01b0\u1eddng th\u00e1ng 8\/2016 – trang 35 T\u1ea0I SAO L\u00c0 V\u0102N H\u00d3A DOANH NGHI\u1ec6P (VHDN)? Trong giai \u0111o\u1ea1n hi\u1ec7n nay, kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh […]<\/p>\n","protected":false},"author":4,"featured_media":14508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97,21],"tags":[],"acf":[],"yoast_head":"\n